Ponte Vedra Boulevard has recorded a series of eight-figure home sales this summer, including a $22.2 million deal in July that set a St. Johns County record, the St. Johns Citizen reported.

The streak is part of a luxury housing wave rolling across Florida. Sarasota County recorded nine single-family home sales of $10 million or more during the third quarter of 2026, up from one during the same period in 2025. That is an 800 percent increase, according to the Realtor Association of Sarasota and Manatee (RASM) in its Q3 report.

Beaches-area residents watching their own property values have reason to pay attention. The high-end market here has been climbing, too.

Record deals near the Beaches

The $22.2 million Ponte Vedra Beach sale closed in July after the waterfront property went under contract within 10 days of its May 15 listing, the Jacksonville Business Journal reported. A third sale on Ponte Vedra Boulevard, at 1197 Ponte Vedra Blvd., closed for nearly $20 million in early September, the Business Journal reported.

In 2025, a home at 1725 Beach Ave. in Atlantic Beach sold for $15.5 million, setting a Duval County record, the Boca Raton Tribune reported. The sellers, Meredith and Mark Frisch, had purchased the property for $3.3 million in 2018 and built a new custom home on the site.

A renovated oceanfront mansion in Jacksonville Beach was listed in September for $17 million, the Florida Times-Union reported.

Sarasota's blockbuster quarter

Across the state in Sarasota County, the biggest deal was a newly built estate on Siesta Key that closed Sept. 28 for $26 million, the county’s highest-priced home sale so far in 2026, the Herald-Tribune reported. The 13,035-square-foot property was an all-cash purchase, luxury agent Adnan Dedic of Compass told the Herald-Tribune.

Ten condos and townhomes in Sarasota County also sold for $10 million or more during the quarter, compared with zero a year earlier, RASM data shows. All 10 closed in September.

The Business Observer first reported the Sarasota County spike. Cash purchases accounted for 37.6 percent of single-family sales and 60.9 percent of condo and townhome sales there during the quarter, according to RASM.

Florida metros lead luxury gains

Luxury home prices in Miami rose 18 percent year over year during the three months ending in July, the largest increase among the 50 most populous U.S. metros, according to a Redfin analysis. Tampa followed at 15.4 percent. Nationally, luxury prices rose 5.3 percent over the same period. Redfin defines luxury homes as those in the top 5 percent of a metro area's price range.

Sales of luxury homes in West Palm Beach jumped 43.9 percent year over year during May–July 2026, the biggest increase in the country, Redfin reported. Wealthy buyers paying cash have helped insulate the high end from elevated mortgage rates.

David Crawford, 2026 RASM president, said in the association's Q3 report that buyer demand is outpacing supply. "Even with new listings increasing across all segments, inventory continues to shrink," Crawford said.

What it means at the Beaches

Northeast Florida luxury home sales increased 6 percent in dollar volume over 12 months, the Jacksonville Business Journal reported in September. Buyers with bigger budgets are reshaping Ponte Vedra Boulevard's market, where oceanfront land can be worth more than the mansion on it, the Business Journal reported in October.

Closer to home, Neptune Beach had just 57 active listings as of September 2026, with a closed-sale median of about $650,000 over the prior 12 months, according to MLS data compiled by broker Krista Fracke of Christie's International Real Estate First Coast. Atlantic Beach posted 124 closed sales at a median around $613,000, and Jacksonville Beach recorded 323 closings at a median near $510,000 over the same period, Fracke reported.