The 904 Pop-up market returns to Seawalk Pavilion in Jacksonville Beach on Sunday, Sept. 27, with 200 local vendors and 15 food trucks spread across Latham Plaza.
The market runs from 11 a.m. to 5 p.m. Admission is free. The event is family-friendly, and dogs are welcome.
The organizers bill the 904 Pop-up as Jacksonville's largest pop-up market. It draws artists, clothing designers, cottage bakers and small-business owners to the oceanfront venue. All 200 vendor spots were full as of mid-September, according to the 904 Pop-up website.
Vendor booths cost $135 for a 10-by-10 space for artists, clothing designers and cottage bakers. Small businesses and food or drink vendors pay $200 for the same size space, according to the organizers' registration page. The organizers do not accept AI-generated artwork in vendor applications.
The market is powered by 8103 Clothing and sponsored by Jax Shrimp, according to the 904 Pop-up website.
Spargi, a Florida-based coastal lifestyle apparel brand, posted on X on Sept. 19 that it would be among the vendors at the market.
@SpargiandCo: "SPARGI is heading to the 904 Pop Up at Jacksonville Beach … Come shop SPARGI in person, check out our coastal and patriotic pieces, and grab some of our newest accessories."
The 904 Pop-up holds markets at Seawalk Pavilion multiple times a year. The Jacksonville Beach city calendar lists the event at Latham Plaza and Seawalk Pavilion.
The next 904 Pop-up is scheduled for Sunday, Nov. 1, at the same location. Vendors interested in the November market can apply at 904popup.com, with a registration deadline of Thursday, Oct. 15.
Upcoming at the Beaches
- Sunday, Sept. 27: 904 Pop-up market, Seawalk Pavilion, 11 a.m. to 5 p.m. Free admission.
- Sunday, Nov. 1: Next 904 Pop-up market, Seawalk Pavilion.







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